Kicking off today. A new logo, new website, our arrival on social media, partnerships with client watch brands. One shared goal: to connect with the general public, affirm the raison d'être and mission of our 50 year old universally recognized and independent label, explain the uncompromising tests carried out by our laboratories and the value of chronometer certification for watch buyers, and contribute alongside the brands and all players in the sector to promoting Swiss watchmaking excellence accross the world.

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